Great job today for both presenters.
Benecure - Muhammed did a great job talking to docs to validate, and modify, his customer segment hypothesis. Also, reaching out to heart attack survivors on facebook was brilliant. It makes sense to keep going back to that group for more feedback, problem & solution interviews.
Peckish - Sheila uncovered an interesting customer insight about portion control during her 10 problem interviews. She’s already incorporated this insight into a new product design using portion-controlled tubes. I love it!
We will continue with the presentations next week with Hippoteq and Savvo.
Benecure & Peckish are off the hook for homework this week, but this doesn’t mean you should stop running hypothesis-driven experiments!
See you next Tuesday!