Schedule a live conversation with a Sensei today!


According to Business Insider, 99.6% of startups who apply to the leading startup accelerator fail. Yet some entrepreneurs seem to defy the odds and find startup success.

What separates successful startups from failures are those entrepreneurs who discover good business models for their startups. Without a good business model, entrepreneurs can get lost in the forest of infinite options and possibilities. Unless entrepreneurs find and validate a solid business model before time and money runs out, their startup will surely fail. 

There are a lot of distractions when building a new company. What matters are simply two things 1) finding product-market fit and 2) finding a scalable path to customers. In other words, what matters is finding a good business model. Nothing else matters.

Child on dangerous journey.001.jpeg

Learn A Proven Process For Creating A Successful Startup

After creating 11 startups from scratch and building four corporate sponsored business units, we've developed a proven process for creating a successful startup. As an evolution in lean startup and design thinking, our proprietary process lowers the risk of startup ventures and dramatically increases the odds of success. Unlike most startups, our startups are profitable. This is due to the rigor of our process and the experienced judgment of our entrepreneurs (Senseis). 

Insight-Driven Iteration
A Better Way To Invent A New Business Model


  • Scientific methodology designed to test fundamental hypotheses associated with a new business idea
  • Driven by real-world customer behavior and insights that are discovered in the process
  • Organized around testing the riskiest assumptions first to minimize waste
  • Iterative process that assumes some of the fundamental hypotheses are going to be incorrect
Insight-Driven Iteration wheel.001.jpeg


  • 100x higher success rate than traditional startup development approaches compared to the leading Accelerator, Y-Combinator
  • More capital efficient approach to profitability than traditional means
  • Makes pivot, proceed or kill decisions more accurately than subjective or "gut feel” analysis
  • A proven process for building startups that you can apply for the rest of your life

How It Works

When you signup at FounderSensei, you make an easy assessment of where you are in your startup journey. Our process is personalized for each startup and entrepreneur, helping them make the most progress with the minimum amount of effort. By helping you focus on the right things, entrepreneurs make more progress than they ever could on their own. 

Insight-Driven Iteration Assessment Process

FounderSensei Is Not An Accelerator. It's 100x Better.

Who We Work With

  • We work with first-time and experienced entrepreneurs who are working on startups from concept to $100,000 in monthly revenue

  • Startup businesses can be in any industry - technology, physical products, services or anything else

  • Our process applies to any business with customers, which means every business

What Others Are Saying About FounderSensei

FounderSensei is the #1 lean startup training program in the world.
— UP Global
I owe 100% of my success to the FounderSensei program. I came to FounderSensei with nothing more than an app. Now, I have over 50 paying small business customers!

Whatever else you are thinking about doing, like raising money or building a product, stop what you’re doing and take FounderSensei. It will save you six years of your life.
— Jamie Johnson, Founder & CEO, Verde

Read more testimonials from real entrepreneurs who participated in the FounderSensei program

Sensei (SEN-say) means person born before another

A mentor is someone you meet for coffee to get an opinion. A Sensei is an startup practitioner who guides you through the process of iteratively running customer experiments while helping you draw data-driven conclusions about your idea until you get customer traction.

Your Senseis


Dave linhardt 

  Paul benevich   3X ENTREPRENEUR, BA Purdue, MBA Pepperdine

Paul benevich 
3X ENTREPRENEUR, BA Purdue, MBA Pepperdine


We teach entrepreneurs how to build profitable startups

We are experienced entrepreneurs. We've created 11 startups so far. We bootstrapped our last five consecutive startups to profitability without any outside capital, a feat that had a 1 in 32 quadrillion probability of success (1/2000)^5. Our best bootstrap outcome generated a 1200x cash-over-cash return. We did this using a proprietary methodology we invented called Insight-Driven Iteration, which is an evolution of lean startup and design thinking principles. We have taken everything we’ve learned about building startups and have put it into the FounderSensei program. 

Products & Services

All of our products and services contain the our complete Insight-Driven Iteration methodology. We deliver this powerful content and approach in different products based on your budget requirements and best method of learning.  

Founder's Workbench

$29 per month

An online platform that teaches you how to build a profitable startup for less than you're spending at Starbucks. Includes the entire course content for learning the Insight-Driven Iteration process.

  • Teaches you how to find a scalable, repeatable business model for your startup

  • Complete training on the Insight-Driven Iteration process for building a profitable startup. Online educational content from experienced entrepreneurs who have created profitable businesses from scratch
  • Access to tools and software platform that guides you through the validation process to make your startup successful

Founder's Coaching

$290 for 2 hours

Personalized, 1-on-1 coaching from an experienced, serial entrepreneur who is a passionate teacher and practitioner. All sessions are live & personalized for your situation. 

  • Live 1-on-1 sessions with a startup coach that helps you get traction & find a business model
  • Learn the Insight-Driven Iteration process for building a profitable startup based on live, personalized sessions completely customized for your situation designed to increase your odds of success
  • Gain clear understanding of how to navigate through your startup journey and stay focused on what matters


$2900 for 30 hours

For later-stage startups with $500K in revenue or more, our Entrepreneur-As-A-Service (EaaS) solution is a new type of professional service that adds an experienced entrepreneur to your team on a contract basis.  

The first 30 hours includes an initial assessment of the opportunity area and a proposed plan we can execute right away to deliver an immediate impact.

  • Control budget and expenses with our flexible on/off contract model
  • Reach the next level by adding a player and a coach to your later-stage startup team
  • Acquire an awesomely effective resource under a fast and flexible engagement model