There are a lot of programs and mentors available for entrepreneurs. That’s wonderful. However, not all of these well-intentioned efforts are effective.

You can’t learn entrepreneurship from a book, a university, a lawyer, a corporate executive, an angel investor or even a venture capitalist. You can only learn entrepreneurship from an experienced entrepreneur who has built startups from scratch, with his or her own hands.

Sensei means person born before another. That’s why it’s the perfect name for what we do.

We teach entrepreneurs how to build profitable startups with very little capital. Yes, we are teachers but we are also practitioners. While we teach others, we are building startups ourselves. This grounds our teaching and guidance in reality. We don’t explain how to do it in theory. We serve entrepreneurs as their trusted guide, helping them put our proven principles into practice in the real world, unlocking the transformational power inherent in our process.

Whether you learn online using the Founder’s Workbench or in-person at the FounderSensei Startup House, FounderSensei is the best way for committed entrepreneurs to learn how to build profitable startups.
— Dave Linhardt, 8x entrepreneur, Founder & CEO
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A Sensei is a teacher, a person born before another. All of our Sensei's are experienced serial entrepreneurs. They have build successful companies from scratch. They have experienced success and failure and have deepened their understanding as a result. Unlike mentors who meet for coffee to give their opinions, a Sensei teaches you a proven process for running customer experiments, interpreting customer behavior, making pivot or proceed decisions that lead to product-market fit and finding a scalable path to customers. 

Our AI Sensei is included in the Founder's Workbench, an artificial intelligence platform that helps you determine what experiments you need to run and teaches you how to run them. The AI Sensei can even analyze your experimental data and make recommendations on whether you should proceed with your business model or pivot to a better one. In addition to the AI Sensei, Live Senseis are available online in the Workbench message boards and through live, 1-on-1 video coaching sessions. Offline, you can find them teaching entrepreneurs at the FounderSensei Startup House.

Sensei-Level Wisdom & Experience

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Resilience Psychology

Creating something from nothing requires sacrifice and accessing deep, creative energy. If you've not done this before, it may lie dormant inside you. A trusted Sensei can help bring it out.

Every entrepreneur must face severe challenges that are the most difficult of any area in business. The extreme ups and downs of building a startup is a struggle many of people are not strong enough to handle, especially without the proper training, mental fortitude and support team. Without a clear mind, a solid spiritual foundation and the ability to channel insight and creativity into your work, it will be extremely difficult to turn your dreams into reality. 

At FounderSensei, we've developed a proprietary approach to cultivate resilience, grit, intelligence, creativity and the ability to take decisive action even when the probabilities of success seem nearly impossible. As a Founder, your primary job is managing your own psychology so the Universe can work through your mind and spirit. This is a critical aspect of entrepreneurship that most people ignore at their own peril.

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A Proven Method For Getting Customer Traction & Designing A Scalable Business Model

All FounderSensei programs employ our proprietary methodology for building startups called Insight-Driven Iteration. An evolution in lean startup and design thinking, Insight-Driven Iteration tests the fundamental assumptions behind a startup idea before building product or investing significant capital. This process eliminates waste, speeds up the time to profitability and has a 100x higher success rate than Y-Combinator, the world's leading Accelerator/Seed Fund.

All our Senseis apply this same method to their own startups. Among our most recent six technology companies, our last five were profitable with very little capital, a feat that has a 1 in 32 quadrillion probability of success. (1/2000)^5.

Whether you are bootstrapping or looking for funding, our proven method teaches you the skills you need and provides a roadmap to guide you to the promised land.

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Evidence-Based Fundraising

Entrepreneurs who use the Founder's Workbench to design and validate their business models gain access to funding sources and additional support based on the insight discovered in their work. Our Evidence-Based Fundraising Engine uses the data from experiments in the Founder's Workbench and identifies high-potential ideas and entrepreneurs with strong DNA. These data help us identify promising entrepreneurs who are good at discovering customer insights and integrating them into their business models. We constantly look for the best entrepreneurs so we can help them with additional coaching and introductions to pre-screened investors that match.

In the end, it's not the pitch but the insight that matters most on the path to startup success.

What Others Say About FounderSensei

FounderSensei is the #1 lean startup training program in the world.
— UP Global
I owe 100% of my startup success to FounderSensei. I came to FounderSensei with nothing more than an app. Now, I have a profitable, multi-million dollar business that is growing like crazy. Whatever else you are thinking about doing, like raising money or building more product, stop what you’re doing signup for FounderSensei. It will save six years of your life.
— Jaimie Johnson, Founder & CEO, Verde
FounderSensei is definitely NOT an Accelerator. It’s something fundamentally different.
— Troy Henikoff, Managing Director, MATH Venture Partners

Sign Up Today & Start Mastering Your Craft

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 The Founder's Workbench

Learn Online & By Video Conference

$290 for first month
$99 per month thereafter

Your Monthly Subscription Includes: 

  • Comprehensive education & training on our proven method for building startups from scratch, Insight-Driven Iteration (The Method)
  • Access to the business model design and validation web application tool to design, run, analyze experiments and make pivot and proceed decisions
  • Detailed instructional and workshop Sensei videos on The Method
  • Recorded workshop sessions where you can see real entrepreneurs putting the principles into practice in a real-world startup situation
  • Online Sensei support through online message board service where you can ask questions and get personalized guidance
  • Community support from other entrepreneurs who are applying The Method
  • Automatic access to the Evidenced-Based Fundraising platform to unlock access to qualified investors
  • Additional services are available on an a la carte basis. Live video coaching sessions with an experienced Sensei are available for $199 per one-hour session. Live weekly peer group sessions moderated by an experienced Sensei are available for $290 per month. The Founder's Workbench subscription is on a month-to-month basis. You can cancel anytime with a 30 day notice. Subscribe below to start mastering your craft.
  FounderSensei weekly peer Groups


FounderSensei Startup House

Learn In-Person From A Sensei &
With A Cohort Of Entrepreneurs

$699 per month
for three months
(includes office space)

No equity required

We've partnered with Level Office, the best coworking and flexible office space provider in the world, to provide a physical location for the FounderSensei Startup House. If accepted into the program, we will provide an intense, three month training program to help you learn our method, get traction with customers, find a scalable business model and acquire the resources you need to make your startup successful. The program includes the following features.

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  • A dedicated desk for each member of your team (a $500 value) with access to kitchen, conference rooms, networking, events and other amenities
  • Subscription to the Founder's Workbench for the duration of the program (a $600 value)

  • Personalized training and guidance from an experienced Sensei to serve as your trusted guide
    (a $11,940 value, estimated at 5 hours per week for 12 weeks @ $199/hr)

  • Dynamic, rich learning environment with other entrepreneurs in the same situation learning
    from and supporting each other

  • Hands on training and knowledge showing you how to get traction with customers, find a
    scalable business model and acquire the resources you need

  • Keep your equity. Our model is fee-for-service. We like committed entrepreneurs
    who believe their equity will be valuable.