Startups Are Hard

According to Business Insider, 99.6% of startups who apply to the leading startup accelerator fail. Yet some entrepreneurs seem to defy the odds and find startup success.

The #1 cause of startup failure is lack of customers. Startups fail to get traction with customers because their fundamental assumptions about their business models are flawed. Not knowing this in advance of investing in your business leads to failure. No customers means no revenue which means it’s over in most cases. 

We’ve developed a proven process for finding product-market fit, getting customer traction and attracting the resources you need to make a startup successful. 

How It Works

1. Find Product-Market Fit

2. Get Customer Traction

3. Attract Funding & Resources


What Founders Are Saying About FounderSensei

FounderSensei is the #1 lean startup training program in the world.
— UP Global
I owe 100% of my success to the FounderSensei program. I came to FounderSensei with nothing more than an app. Now, I have over 50 paying small business customers!

Whatever else you are thinking about doing, like raising money or building a product, stop what you’re doing and take FounderSensei. It will save you six years of your life.
— Jamie Johnson, Founder & CEO, Verde

Read more testimonials from real entrepreneurs who participated in the FounderSensei program

Who We Are

83% of our startups were profitable. 

We are a proven team of serial entrepreneurs. We've created six technology startups so far. We bootstrapped five to profitability without any outside capital, a feat that had a 1 in 32 quadrillion probability of success (1/2000)^5. Our best outcome generated a 1200x cash-over-cash return. We did this using a proprietary methodology we invented called Insight-Driven Iteration, which is an evolution of lean startup and design thinking principles. We have taken everything we’ve learned about building startups and have put it into the FounderSensei program. 

We have three services that can help you find startup success. Our online class is called the Founder’s Workbench. It’s a self-serve program for learning and applying the Insight-Driven Iteration process to your startup. We also have a live, in-person or webinar session called the Founder’s Workshop. There you can ask questions and receive guidance by one of our experienced Senseis. Finally, for startups with non-technical Founders, we build software minimum viable products with our Founder’s MVP service. The feedback we’ve received from entrepreneurs has been extremely positive. Try one of our services today if you think it might be a fit for you. 

Sign up today to get your startup on track!

Founder's Workbench

Learn how to build profitable startups. Hours of insightful, valuable content and tools from experienced, serial entrepreneurs who have built successful startups.

Founder's Workshop

Live coaching and mentoring from experienced, serial entrepreneurs who are amazing teachers and practitioners. Attend in person or via live webinar.

Founder's MVP

Get the experienced, technical resources you need to build your MVP (Minimum Viable Product) to prove your business concept with customers.